YOUNG RECKLESS HEARTS is a new brand being developed by my good friend Jen.
Jen is a fashion graduate from Leeds who is now based in London. With a strong love for streetwear, womenswear and trainer culture; Jen is releasing small limited teeshirt runs to start the brand off. The detail I like about her 1st release is the embroidery which most new brands don’t often branch out with. I like the fact Jen has decided to stay away from the usual screen print option and opt for a detailed sew technique.
The heart bones is a great aesthetic which we will see carried through as a theme with further collections featuring bones in different ways.
Check out the current release (almost sold out!) and keep your eyes on this brand!