ONE BY ONE STORE LAUNCH!
Arabella Drummond has opened a Unisex streetwear store in my fave central London spot – Berwick Street, Soho.
I wasn’t able to be down at the Launch but I feel like we have to cover this event on the blog as it’s perfectly intune with our audience! We’re all super excited about the store!
Our good friend Stephanie Barnes was there and here’s her round up of the evening;
Wednesday 11th September saw the VIP launch party of Arabella Drummonds’ store, One by One which features high end pieces from the likes of Katie Eary, Black Scale, Fuct, ADYN, Keith Haring & Body Bound.
Arabella edges away from normal glam model status to bring a fresh concept to the fashion world, after studying fashion at St.Martins. Drummond’s main aim was to create a unique approach to fashion in terms of playing and mixing pieces up to create stylish unisex outfits. Later this month you can see limited edition Black Scale x One by One store tee as well as future collaborations with several artists/graffiti artists including Jimmie Martin & James Rawson.
The stores aim which has been personally designed and put together by Arabella herself, is to incorporate skate/street fashion and tattoo lifestyle. Split into two floors, upstairs will showcase the high end designs whilst downstairs will have the tattoo studio where there is space for five instore artists.
The VIP launch party saw the likes of Jimmy Q, Jose Lopez, Dua Lipa, SBTV’s Jamal Edwards, Vince Kidd, Kelly Knox, Ronnie Joice, Toby Leonard and a whole host of fashion insiders; Including Alex from The Daily Street and the editors from FRONT Magazine.
25 goodie bags were available to guests that were filled with the likes of Popchips, Electronic Sheep, The Great Frog, Novexpert, Clayspray, Bioderma and more! On the decks was DJ Kiff One who provided beats throughout the night. Cupcakes were adorned with the One by One logo and supplied by Crumbs and Doilies.
The store opened to the public on Saturday 14th September and promises to be a storming success.
One by One Store
70 Berwick Street