Rocawear SS14 Preview!

Rocawear unveils its SS14 collection designed specifically for Europe.

New for 2014 the collections branding has been updated with a new font and txt aesthetic to feature a revised ‘ROC’ branding.

Running through the summer collection are 4 stories ‘Jungle Fever,’ ‘Coast To Coast,’ ‘Brooklyn Gents,’ and ‘Black Flag.’

A strong American sports lux theme mixed with zebra prints, forest and ocean imagery, block colours and bold city prints summarise the collection and create a varied foundation for some what of a relaunch of this classic brand.

An apparel selection including baseball shirts, basketball vests, zipped jackets, sweats and tee shirts and a strong selection of headwear make for an exciting and varied collection.

We picked out our favourite print outfit above which featured the forest print and comes in a tee, shorts and matching 5 panel.

We were also in love with all the sports lux style pieces!

Special thanks to Radiator PR for inviting us down to snap some of the new collection and let us get excited about the future release!

Keep your eyes peeled for next year!

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