PUMA X RONNIE FIEG – DISC BLAZE ‘COAT OF ARMS’
World renouned sneaker head and Kith store owner Ronnie Fieg comes back to Puma with his second Disc Blaze collaboration.
The Disc Blaze is harnessed by PUMA’s signature no-lace, Disc closure system from the early Trinomic era. Originally a performance shoe, it has become a classic amongst the sneaker head and streetwear community.
In conjunction with the Disc Blaze COA drop, PUMA have also partnered with Ronnie Fieg as he, for the first time, mirrors his NYC KITH stores and opens up overseas. The KITH Coat of Arms pop up will be open for 7 days throughout Men’s Fashion Week in the heart of Paris. The idea behind the name ‘Coat of Arms’ is to represent the philosophy behind Ronnie Fieg, KITH and his partners including PUMA. It has long been used to symbolise a family, city or country; an ideology of unity that encompasses KITH’s Just Us motto, acknowledging PUMA as part of KITH family. The store will also feature a number of desired brands amongst the COA Pop Up Shop.
The PUMA Disc Blaze COA will launch at the COA pop up in Paris which will be open from January 16th -22nd and will retail at €165.
To purchase the Ronnie Fieg x PUMA Disc Blaze COA shoes, Kith will be distributing tickets to those in line starting January 15th at 10am on a first come, first serve basis with a scheduled time to shop the following day. Kith will be handing out 84 tickets per day for an opportunity to purchase a pair of the Ronnie Fieg x PUMA shoes on the following day with a valid ticket. Daily updates will be sent out via Twitter (@KithSet) when all the tickets are given out for that day. With a ticket, customers will be allowed to purchase one pair of Ronnie Fieg x PUMA Disc Blaze COA shoes with only one colorway per ticket as well as the full Kith COA collection.