PUMA SS’14 Lookbook | Curated by the Daily Street

This season Puma handed over creative control for their Look Book to lifestyle bible The Daily Street; letting them style, create and shoot all images.

PUMA have looked into their sporting heritage to bring a modern fashion spin to retro collections, equipped with premium materials, new design elements and unexpected influences. Puma is looking at Brasil for SS14 through the lens of fashion and design; the ways that Brasilian culture is inspired by music, craft and of course football. This season’s theme encapsulates all of these influences.

Shot by Rebecca Naen, styled by Hayley McCarthy and directed by The Daily Street. Above are some stand out images from the finished Look Book.

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