Patagonia SS14 meets The Unisex Mode
When received the Patagonia SS14 images a few weeks ago I knew I needed to do more than see it in pictures! So I teamed up with Patagonia’s press team Canoe to create our own look book style editorial with the exciting new collection.
Together the 4 of us have created a set of 6 images portraying my favourite pieces in the collection that I could see me and Juice wearing and having in our wardrobe. I styled these with shoes from Vans and socks by Skull and Bones Boys Club and Only NYC.
Patagonia’s Summer 2014 Collection introduces graphic, floral & tropical prints to bring colour and vibrancy throughout their range. Camouflage, tie dye & colour blocking infuse a variety of styles that can be worn on the beach or in the city.
Patagonia Inc, the Californian outdoor apparel, equipment & footwear company founded by Yvon Chouinard in 1973, is noted internationally for it’s commitment to product quality & environmental activism. The company supports the ambitious mission statement. “Build the best product, cause no unnecessary harm & use business to inspire and implement solutions to the environmental crisis.
I think half the reason I love this brand so much is because of their positive message; and the other half because of their amazingly designed products.