Puma x BWGH Lifestyle Imagery
SS14 collabs for Puma seem to be at an all time high, the brands creative presence in the sneaker and streetwear seen has definitely risen heavily in the past couple of years. With Alexander McQueen, House Of Hackney, Asos and more already under their belt recently Puma’s Brooklyn We Go Hard collaboration only adds further kudos to the mix.
This collaboration runs across apparel and footwear; seeing a selection of heritage running silhouettes and strong sportswear cuts adorned with BWGH’s Parisian street style mixed with Puma’s rich history in technical desin. The PUMA XS850 and XS698 (a hybrid of the XS850 and R698) join the family of dynamic PUMA runners, dating back to the 90s when the Trinomic technology was first born.
PUMA’s design team and BWGH’S David Obadia worked together to bring this limited edition collection to life. With Puma’s heritage leading the way and David’s inherent style gracing the finishing touches. Strong graphics and bold colour blocks across apparel meet BWGH’s all over camo print which is a focus point for the collection as a stand out design element; solidifying the head to toe looks.