“The ICECREAM SS15 collection revisits classic prints including the Running Dog, Cones and Bones, Waffle, and Popsicle which feature as an all over print on t-shirts, sweatpants, zip up hoodys and sweatshirts. SS15 also see’s the iconic iced out bar logo and cereal box series alongside EU exclusive Drippy Sneakers. 

A collaboration with official outfitters, apparel brand associated with Major league baseball, Majestic completes the collection. This comprises of replica game jerseys and archive American sportswear stadium and coach jackets.”

This is such a strong collection, and reps the true essence of the brand! The all over print tracksuit is definitely on my “to buy” list. The apparel down to the footwear is so on point is in keeping with the “quirky” brand image!

The collection is available to buy from and at their Flagship store in London.

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