Adidas Originals “Brewery Pack” – Exclusive for Sneakersnstuff

Adidas Originals ”Brewery Pack”, from Sneakersnstuff, takes inspiration from the old brewery they have across the street from their store in Stockholm. Back in the 19th century, the entire block used to be a huge brewing company where you would find giant copper kettles, farmers bringing in malt and hops and of course bottles and bottles of beer.

Today there is no room for major brewing companies in the middle of the city, but they have teamed up with the only brewing company that can be found in Södermalm today. Stockholm Brewing Co.was founded five years ago. A brewery that brings it back to the core by using organically grown ingredients and brewing the traditional way to enhance the flavor and character of the beer. And of course in true SNS style they have created their very own beer ahead of the event!

The adidas Originals EQT Running Guidance ’93 ”Malt”, a Sneakersnstuff SMU will give you hints on things that can be found at a brewery. The close to minty green colors from that aged copper, the natural color of malt, and details as the lace jewel in copper from the big copper kettles used to brew beer in. The insole of the adidas Originals EQT Running Guidance ’93 ”Malt”, a Sneakersnstuff SMU, has an unique artwork with the classic adidas Equipment logo and hints of hops all in it to set the flavor of the adidas Originals ”Brewery Pack”.

The adidas Originals Stan Smith “Copper Kettle”, a Sneakersnstuff SMU, obviously takes inspiration from the big copper kettles that was used in the process of making beer. With an all liquid copper upper, match with natural malt colored lining and outsole. True to the original Stan Smith, you will find Stan Smith’s face embossed on the tongue, and on the insoles of the adidas Originals Stan Smith “Copper Kettle”, a Sneakersnstuff SMU, you will find a unique artwork incorporating both the adidas logo and pictures of hops to represent the beer flavor of this adidas Originals ”Brewery Pack”.

The adidas Originals ZX Flux “Aged Copper”, a Sneakersnstuff SMU, has a synthetic upper with a photo print of aged copper. This can be found on the roof of the old brewery we have across our street. Added details in black leather on the heel cage, and the three stripes and outsole and lining in natural inspired by malt, to match the rest of the adidas Originals ”Brewery Pack”. On the insoles of the Sneakersnstuff SMU, adidas Originals ZX Flux “Aged Copper” you will find a unique artwork incorporating both the adidas originals trefoil logo and pictures of hops to represent the beer flavor of this adidas Originals ”Brewery Pack”.

I love it when SNS collab with brands or even when they release their own shoes, because they always pay so much attention to detail, and the creative aspect. From the instore visuals, to the food and drink. 

I’m excited to see what they have in store next Tuesday at the release party!!

Release schedule
May 16th – adidas Originals EQT Running Guidance ’93
May 23rd – adidas Originals Stan Smith
May 30th – adidas Originals ZX Flux

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