SUPRA campaign: #AlwaysOnTheRun
This Summer, Supra are running a global user-generated campaign on the three most popular social networks (Facebook, Twitter and Instagram). The aim of the campaign is to encourage the Supra community to upload photos and share their stories to showcase how they’re #AlwaysOnTheRun — a central theme to Supra’s new line of running shoes.
#Alwaysontherun represents the energy that inspires young creatives. This could be an early morning skate, a recording session, traveling to a shoot, being inspired by that piece of art, meeting friends, trying something new and loving – or hating it..
To launch the campaign they have run it in line with their shoe the NOIZ
Inspired by the fast-paced lifestyle of their team riders, who favour a sleek, lightweight trainer when they’re not on the board, SUPRA offers a variety of innovative and modern non-performance running silhouettes in premium materials and colour ways. The NOIZ is the ideal match for a hustler on the go, like team riders Pat Rumney, who admits, “I never stop. I’m always travelling and skating and having good times. That’s what life’s about”, or Spencer Hamilton, who’s “always ready for adventure.”
With this in mind, I will be showing you guys how I wear my gear when i’m #alwaysontherun
Keep checking here or my personal instagram to see my journey! So Far I’ve only done outfit posts, but I am planning to do more lifestyle shots soon!