BBCICECREAM Fall 15′ Collection
Billionaire Boys Club and ICECREAM EU introduce their Fall 15 season. The collection offers a combination of the signature archive graphics and new seasonal silhouettes with bold logos and pops of colour.
The images expose primary coloured spotlights with a dark background to highlight key pieces. These include a light wash denim jacket, Captain varsity jacket with embellished patches, OG Sk8thing graphic coach jackets and a line up of fleece nylon sport gilets.
Billionaire Boys Club explores the intersection of sportswear and technology. Adding details such as curved hems, underlay sleeves and gradient piecing using fabrics such as textured techno nylon, 3M reflective tape and bonded fleece. The sportswear collection is split in two offering a monochrome grey scale line beside the bold energetic Luxe Sport. The classic logos are seen throughout the line with boxed and script logos amongst astronaut and helmet graphics.
ICECREAM revisits classic prints with a combination of original and adapted graphics in pops of primary colours. These include the Glow Clock, Fruit Machine and Crunchy logo appearing on t-shirts, flannel shirts, zip hoodies, sweaters and sweatpants. Outerwear follows the same theme with coach jackets. ICECREAM offers a two-piece denim jacket and jeans in a light denim
wash. Branded with the Popsicle logo on the jacket back panel and jean pockets. These sit next to the colour coordinated Popsicle sport long sleeve and gilet’s in grey, reds and yellows.
I love the way this collection has been shot. It looks really strong, and really emphasizes the detailing. I love the varsity style jackets – the patch bomber jacket is def my favourite piece from the collection!