The Permanent Pop Up
Thursday 30th July 2015 saw the official launch of The Permanent Pop Up, a fresh, innovative retail space for young brands and graduate designers situated within Smith’s Court. Soho located off Brewer Street, moments from the new location of London Fashion Week. We weren’t able to hit the launch but I did get the chance to visit the store before the launch. The interior is slick with a black and white check floor, I love attention to detail like that, and the selection of brands is very varied and interesting.
Selling a diverse range of designer women and men’s micro collections within a stylish boutique setting. This unique business concept offers an opportunity for new and start up brands to gain a powerful position and a secure retail space within the heart of the capital, supported by a driven and passionate individual owner Kaylie Hill.
Designers stocked within the shop include McIndoeDesign, Sarah Valley, Sarah and Sorrentino, Zafran, House of Summer, Ink & Fabric etc…
It’s always nice to stay inspired and I think it really helps to mix your fashion intake with up and coming along with established designers; I would urge you to visit the shop if you can soon!