adidas Tubular X launch event at Kachette
Weds 16th September 2015 saw adidas Originals launch the Tubular X in London with a show-stopping event featuring the capital’s burgeoning creative scene. To celebrate the September drop, adidas Originals brought the worlds of style and design together, merging forward-thinking music and visuals, to create a launch moment for London to remember.
The launch event featured DJ sets from Benji B, Martelo, Ossie and Acyde. Guests including us, and the likes of Stormzy, Kano and Example, were treated to an evening of moving image style demonstrations, projected quotes from Tubular designer Nic Galway, neon loop light installation and a GIF booth to capture Tubular moments.
In support of the London launch, adidas Originals took to the capital’s streets to shoot some of London’s most progressive emerging creative communities: all girl collective Cream Soda, men’s fashion crew New Gen, and DJ 6 piece The Spot. Shot by Superimpose Studio, the imagery is brought to life on a backdrop of London brutalist architecture, a key reference for the Tubular X design.
Having set the pace in performance and casual footwear in 2015, the new Tubular X silhouette continues to push boundaries and innovate in design and technology.