adidas Futurecraft 3D Video
Today, adidas unveil their future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot.
The 3D concept is part of the ‘Futurecraft series’, a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production. The sponge-like sole looks to be even more comfortable than adidas’ last design tech sole the Pure Boost, which if you managed to try them out is incredibly comfortable.
The idea long term is to be able to walk into an adidas store, run briefly on a treadmill and instantly getting a 3D-printed running shoe. Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings.
“Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete,” said Eric Liedtke, Executive Board Member of adidas AG, responsible for Global Brands.
True to the Futurecraft vision of creative collaboration, Futurecraft 3D is possible through an open source partnership with Materialise, a pioneer and leading specialist in 3D printing. The Futurecraft initiative will announce more groundbreaking design innovations in the coming six months and further support adidas’ ambition to be the best sports brand in the world.