FILA Spring/Summer ‘16 Preview
FILA’s usual offering, the Vintage collection – is based around its tennis roots of the 70s and 80s. For the next season they have chosen to focus more on sailing, but still keeping tennis as a running theme throughout.
SS16 presents, BLACK LABEL. A stand alone collection targeting a street fashion audience, inspired by music and youth culture from 80s-90s and now. It is a bold and fun collection for both men and women.
FILA Black Label pays homage to its popularity in the 80s and 90s, when the brand was worn by rap royalty including Jay Z, Tupac Shakur and LL Cool J to name but a few. The collection comes at a time when a new generation are craving to revive anything and everything from these particular decades, aspiring to these iconic figures that have paved the way for music and youth culture of today.
The collection takes inspiration from 90′s power brands such as Tommy Hilfiger and POLO Sport, and in addition to new pieces, also features FILA archive pieces which are to be re-released exactly as they were.
For SS16, FILA have playfully fused together the oversized, baggy trends of the 90′s with the figure-hugging sports specific Lycra fabrics of the 80s, forming a very appealing and nostalgic look for a younger generation that are looking towards sports heritage brands as an alternative to streetwear.
I really like this collection, it’s bold and bright and will definitely be a statement collection for next summer. FILA have done well to combine sports heritage with street cool.
Watch this space for exact release dates, but it’s set to drop next Feb/MArch.