Puma introduce the Tsugi Shinsei
Under their Run The Streets campaign, Puma push the boundaries between tech and streetwear to find a perfect balance in an everyday trainer.
‘TSUGI,’ which translates to ‘NEXT’ in Japanese, incarnates the fusion of modernity, technology and traditions, bringing a new wave of aesthetic to Puma’s lifestyle line. With TSUGI, PUMA brings their successful track record of running footwear design together with their long-standing commitment of pushing the boundaries of innovation. This is the foundation for the creation of TSUGI and defines the future direction of the brand.
Puma have used their running cushioning technology; Ignite Foam in the Tsugi range. Ignite offers ideal flexibility in the forefoot and cushioning in the heel for comfort.
First to drop from the range is the Tsugi Shinsei. ‘Shinsei,’ which in Japanese translates to ‘Reborn’. The shoe harnesses a unique lacing concept for a progressive look and extra comfort. By pulling the lacing along the lateral and medial side of the foot, the wearer is assured of the most comfortable and snug fit.
The shoe also features a sock construction, nylon padded tongue and textile vamp for an ultra-snug fit. The combination of up to date running technology and a contemporary, minimal aesthetic makes this shoe look like a sure fire hit already.
The TSUGI SHINSEI is available now at:
END Clothing / Foot Patrol / Hanon / Size? and Puma