FENTY PUMA Cleated Creeper Suede and AW17 Collection…
PUMA and FENTY Creative Director, Rihanna, officially usher in the third season of FENTY PUMA by Rihanna by opening up the doors of FENTY University, where varsity sport gets a high fashion makeover and everyone can mix and match the variety of looks… Can we get a diploma too?
Rihanna designed the collection to represent different youth cultural cliques and their unique styles that set them apart in hallways and locker rooms – Nerds, Jocks, Skaters, Preppies, Goth Kids and of course, Bad Gals. Lending her signature FENTY style, the collection features chunky hand-knit sweaters, chenille PUMA Cats and varsity F’s adrorned rib knit sweaters, dresses and over-sized coats in faux sherling and furs. WHAT A DREAM!
Classic uniforms and track suits were reinterpreted with technical sport fabric and fashion touches serving up elevated Ivy League-style. Signature branding details appear throughout the range, most notably Rihanna’s lucky number 13, badges representing her birth year 1988, the FENTYxPUMA piercing zipper and FENTYxPUMA branded buttons and trims. Unique patches, hardware and sporty taping enhance the collection’s theme even further.
The collection’s footwear range instantly puts you on the honour roll of style…cheesy but we like it! Get ready for new styles and future icons – Chelsea Sneaker Boot, FENTY Trainer Hi and Knitted High Mary Jane Heel.
The iconic PUMA Creeper makes a solid comeback in two new stacked sole iterations – the Cleated Creeper Suede and the Anke Strap Sneaker available in women and men’s sizing in the latest seasonal colours.
FENTY PUMA Cleated Creeper Suede
The PUMA Creeper soars to new heights, literally. The now iconic style continues to harness punk and rebellious vibes with a new iteration featuring a stacked sole. Just like a punk rock harajuku girl but with sneaker appeal…
Available in two colour-ways – Golden Brown and PUMA Black.
The Creeper is the first shoe curated by Rihanna for PUMA. A remix of the iconic PUMA Suede, each drop continuously sold-out since the style first debuted in 2016, setting the trend for platform sneakers worldwide, with no sign of slowing down….
First to drop is the FENTY PUMA Cleated Creeper Suede, launching in store on 31st August at:
ASOS / Office / Pam Pam / JD Sports / Hanon / Footasylum / END Clothing / size?
RRP – £125
The wider FENTY PUMA AW17 collection hits stores from 28th September on PUMA.com, in PUMA stores and leading fashion & lifestyle retailers worldwide…