PUMA and Sophia Webster Unveil Debut Collection

This Autumn sees internationally-renowned British accessories designer, Sophia Webster, collaborate with Global Sports Brand PUMA on a dance inspired collection. 

Bringing together Sophia Webster’s creative and feminine design DNA and her lifelong passion for dance, music and streetwear, translating it into PUMA’s innovative designs that are rooted in sports to create a stand–out dance inspired collection of sneakers, apparel and accessories, as you can see above!

New silhouettes complement a curated selection of PUMA’s well-loved classics across two contrasting colour drops. 
The first sees sleek sheer black performance fabrics intertwined with textured flock hand-drawn patterns, juxtaposed with touches of fluorescent and the vibrant Birds of Paradise print. 
The second follows a rainbow of soft candy coloured pastels, toughened up with iridescent foils, bold graphics and sports mesh detailing.

PUMA’s latest Pearl sneaker features an exclusively crafted Sophia Webster rubber cage design in a kaleidoscope of striking colour-ways with clever finishing touches. The iconic PUMA Suedes, one of Sophia’s dance class favourites, feature fresh new colour-ways with translucent rubber soles whilst the PUMA classic Leadcat slides get a Sophia Webster update with metallic embroidered artwork and fluoro highlights.

The first drop of the PUMA x Sophia Webster collection releases on 5th September exclusively atsophiawebster.com.

Available globally in PUMA stores, PUMA.com and select retailers on 9th September.

Selected retailers:

Selfridges/ Size?/ Harvey Nichols/ Offspring

Prices from £30 – £230

#PUMAxSophiaWebster

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