Nike celebrate the Air Force 1′s 35th Anniversary
This October, Nike celebrates the 35th anniversary of the Nike Air Force 1 with the Force is Female
collection: bold footwear designed to embody the empowerment of a generation of fearless females. We are listening…!
The Nike Air Force 1 which started life as a basketball shoe, has inspired athletes and artists over the years. Making it a classic sports shoe turned lifestyle trainer.
Nike has teamed up with Lady Leshurr, ‘Queen of Grime’, and a Female Force
crew – a group of seven inspiring, fierce female creatives – to conceptualise styling and visuals for her
seventh “Queen’s Speech”, the latest in a series of independently-produced, searingly honest and
famously witty freestyle videos that have established her as a leading voice in UK culture.
The very first “Queen’s Speech” opened on a close-up of the Air Force 1, one of Lady Leshurr’s
favourite footwear styles. Now, two years later, the seventh freestyle in the series showcases the
Force Is Female collection whilst taking the series’ signature creativity, eloquence and humour to new
heights.
The collective force of seven women created the seventh “Queen’s Speech”, Lady Leshurr’s first all-
female project. This crew is made up of:
THE QUEEN – LADY LESHURR
Well respected UK Rapper, who has gained fame for her witty Queens Speech freestyles and catchy
singles. Her unique rap skills have made her an undisputed female talent in the male dominated UK
rap industry. Lady Leshurr is empowered to drive change and stands tall to any limitations, earning
herself the title of ‘first lady of Grime’ in the UK.
THE STYLIST – SAVANNAH BAKER
Stylist, Photographer & Creative Director, Savannah, was born in London with early childhood
influences from growing up between the triangle of New York, London, and Jamaica. Her surroundings
and upbringing have immersed her in a range of cultures, art practices, fashion movements, and music
genres, all of which inspire and inform her eye for creating bold and energetic streetwear looks.
THE PHOTOGRAPHER – AMBER DIXON
Amber Dixon is a young photographer born on the isle of man. After moving to London at 18 to study
photography at The London College of Fashion, the city has continuiously provided her with the eclectic
mix of people, places and cultural scenes that keep her constantly inspired.
THE MAKE-UP ENTREPRENEUR – MDM FLOW
Florence Adepoju “Flow” is the entrepreneur behind MDM Flow Beauty. Born from frustration of not
being able to find lipstick tones that suited her complexion, Flow launched hip-hop inspired beauty brand
MDM Flow, designed especially for black skin, changing the face of the beauty industry.
THE ART DIRECTOR – SOPHIA TASSEW
After dropping out of university at 19 to create her own artistic path, self-made art director Sophia
Tassew has been making waves in London with the launch of a series of personal projects which focus
on feminism, grime, U.K. rap and arthouse cinema.
THE NAIL ARTIST – KIONE GRANDISON
Kione is a recent graduate from Wimbledon College of Arts with a BA in Fine Art painting. Throughout
her art practice she explores ideas surrounding Black culture, the black beauty industry and the
significance within it. Kione sees nail art as a creative outlet which can be directly linked to her art work.
THE REPORTAGE PHOTOGRAPHER – DANIKA MAGDALENA
Danika Magdelena a.k.a Sirius Film is a fashion photographer from London. Sirius Film was the
evolution of Danika’s begins as a fashion blogger. She has documented London’s who’s who, from
musicians and artists, to models, and all-around creatives.
The full collection and the Nike Air Force 1 ‘07 is now available in women’s sizing on the Nike App,
nike.com and at select retailers.
The Unisex Mode 