Cheap Monday: Sustainable Fashion
In 2016 Cheap Monday started to proactively communicate their sustainability journey. They launched a C/O Cheap Monday Capsule Collection and installed textile collecting bins in Cheap Monday Stores where consumers could leave old and unwanted garments and home textiles. These initiatives aim at encouraging consumers to join the journey towards a more sustainable future for all. Sustainability and related issues are of paramount importance to Cheap Monday.
In the early 2000’s they disrupted the market with the original, unisex, skinny fit jeans `Tight´. Now, through their brand ambition – to “be the most relevant and sustainable jeanswear brand on the street, worn by those who create pop culture”- Cheap Monday are taking the next steps and increasing the focus on more sustainable denim finishing processes and eco-friendlier materials across all collections.
All sustainable materials are produced according to a strict standard and certified by an independent certification body. For a Cheap Monday garment to be labelled Sustainable it must contain a minimum of 50% sustainable materials. However, the majority will contain almost up to 100%.
The other day we got a chance to style up some of the pieces from their sustainable collection. We were able to try on all the different men’s and women’s styles – and it was great to see how much of their collection is sustainable, as it’s such an important issue.
We were both shot by Katie Silvester – you can see the way we styled up the pieces at the bottom of this post!
https://www.cheapmonday.com/gb/Sustainability – READ MORE!