Adidas Originals EQT Guidance Reissue For the first time  since its 1993 release, adidas Originals completes the return of the Equipment Series with the EQT Guidance model. 
In a true to form re-make Adidas has brought the model back in its OG colour-way accompanied by a brand new colour-way inspired by the archive.

In terms of tech it’s true to the core, complete with the shoe’s … Continue reading

Adidas Originals FW14 Blue Collection Taking inspiration from Hip Hop’s legendary Run DMC’s streetwear legacy; Adidas Originals have created a contemporary wardrobe for FW14. Casual tailoring and a Run DMC colour palette of classic Red, White and Black are seen across mens and womenswear. A Japanese style streetwear version of the American sportswear seen in the height of Run DMC’s fame during the 80’s. Check … Continue reading

Adidas Originals opens Flagship store. Tomorrow sees the launch of the new Adidas Originals flagship store on Fouberts Place at 10am. It is the latest destination on their worldwide tour opening ‘neighbourhood stores’, having already launched in Berlin, Shanghai and Seoul. Not only will it be the destination to go to for exclusive drops and collaborations it will hold events throughout the year taking inspiration … Continue reading

ZX Flux London: Exclusive to Adidas Originals London Store On Saturday 16th August at 10 am the brand new London Adidas Originals store is opening in Fouberts Place, central London. To celebrate the opening, an exclusive limited edition London shoe has been created; a satellite image of the streets of London on the slick silhouette of the ZX Flux, celebrating the city and it’s hometown … Continue reading