ASICS TIGER Releases The GEL-LYTE V ‘Aix-en-Provence’ Inspired by a late-night Provençal picnic and lavender. “The sides of Mount St.Victoire have been thickly coated in Lavender for as long as anyone can remember. It was this Lavender covered mountain that Paul Cezanne immortalised in some of his most famous works and it is the purple flower that is the inspiration for the latest release from … Continue reading

ASICS Tiger x 24 Kilates “Virgen Extra” To celebrate the 10th anniversary of Spanish sneaker store 24 Kilates, ASICS returns with a shoe aptly named after one of Spain’s main exports: extra virgin olive oil.  I love the detailing in the shoe. The green and purple tones reflect the olives used to make the oil. The combination of leather and perforated suede with all the detailing … Continue reading

NAKED CPH X ASICS TIGER Gel Lyte V “Hafnia” Copenhagen based female sneaker store teams up with Asics to create the first ever female only Asics Tiger collaboration. The shoe, who’s inspiration was taken from the city of Copenhagen is made up of bold colours – each representing a different part of the city. The mint, coral and rain camo represent the late night summer sunsets. … Continue reading

ASICS TIGER “SHIBUYA ARCADE” Last month, saw the launch of ASICS Tiger brand for the lifestyle market.In 1986 the GEL LYTE series was created and was highly regarded in Japan for it’s performance and design. Worn by top athletes the shoes soon became an instant classic. Asics Tiger was created as the lifestyle area of the performance brand, fusing Japanese technology with global street style. … Continue reading