Winter Garms and Skate Girl Vibes… This shoot sees us head back to our teenage roots, cargo trousers, metal chains, skate shoes and cord flares. Lets be honest we never wanted to grow up anyway! Is everyone stoked about the 90′s revival? It has been being played out a lot lately but it feels like it’s coming to a more interesting point. At first it … Continue reading

PUMA and Sophia Webster Unveil Debut Collection This Autumn sees internationally-renowned British accessories designer, Sophia Webster, collaborate with Global Sports Brand PUMA on a dance inspired collection.  Bringing together Sophia Webster’s creative and feminine design DNA and her lifelong passion for dance, music and streetwear, translating it into PUMA’s innovative designs that are rooted in sports to create a stand–out dance inspired collection of sneakers, … Continue reading

New Balance and Stance Debut the “ALL DAY ALL NIGHT” 247 Pack – Shoot Produced by & Featuring The Unisex Mode. Today we are pleased to announce the debut of the “ALL DAY ALL NIGHT” 247 collaboration from Stance and New Balance. We helped create this shoot and also star in it! Inspired by the modern consumer and their around-the-clock lifestyle, the Stance x New … Continue reading

Puma x Fenty by Rihanna drop new Fur Slides for SS17 Riri is at it again with the fur sliders! The Fur Slide from the FENTY PUMA by Rihanna collection returns, but this time in three new seasonal spring colours.  With its soft, comfortable design features a faux fur strap and a satin foam backing.  They will probably look great with some of Rihanna’s socks … Continue reading

Puma introduce the Tsugi Shinsei Under their Run The Streets campaign, Puma push the boundaries between tech and streetwear to find a perfect balance in an everyday trainer.  ‘TSUGI,’ which translates to ‘NEXT’ in Japanese, incarnates the fusion of modernity, technology and traditions, bringing a new wave of aesthetic to Puma’s lifestyle line. With TSUGI, PUMA brings their successful track record of running footwear design … Continue reading

Crep Protect for Air Max Month, a journey to collect iconic Air Max! In the latest video release from Crep Protect they follow an ‘OG’ Sneakerhead around the globe as he battles to collect iconic Air Max silhouettes. It;s a bit like watching a real life video game.  Of-course he is wearing rare, collectable Air Max which you wouldn’t want to run around in usually, but … Continue reading

Nike VaporMax, the best air yet? To celebrate the 30th anniversary of the iconic Air Max, Nike have designed their most innovative sneaker yet: The Nike Air Vapormax. With a clean design and advanced technology, the Nike Air Vapormax is perfect as both a key style piece, and as a practical running shoe. Meeting the needs of the current day consumer who want to be … Continue reading

NikeLab Dunk Lux Chukka X Riccardo Tisci Before last year, Riccardo Tisci had been known as an “Air Force 1 guy,” first collaborating with NikeLab on a collection of footwear that re-imagined the classic shoe through its roots in basketball culture.  2016 brought the release of Tisci’s first Dunk collaboration, the NikeLab Dunk Lux High x RT. But for 2017 RT and NikeLab have created … Continue reading

EQT x oki-ni ‘Reflective Polarity’ Pack ETQ Amsterdam launches on for AW16 and brings with it an exclusive collab’ with the high end online retailer. Founded in 2011, the Dutch footwear brand pioneered the rise of the luxury sneaker. Using traditional shoemaking techniques and an artisanal approach, the brand places emphasis on the highest quality materials and considered, contemporary design.  The ETQ x oki-ni Reflective … Continue reading

Puma introduces the ‘Basket Heart’  The classic Puma Basket has been re-issued with a modern, feminine twist as the Basket Heart. The cousin of the classic Puma suede, this heritage sports silhouette is paying homage to it’s 1970′s hay day with a new lease of life.  The latest lifestyle drop from the PUMAWomen’s range, the Basket Heart continues to drive the ‘DO YOU’ campaign message … Continue reading