Monochrome in Force… Air Force 1 Flyknits A while ago Nike released the Air Force 1 Flyknit and you would have seen us post about these on social media. We finally found some time to shoot them and to be honest the weather is a lot better now for them, the aren’t a rain shoe! Flyknit technology combined with super light weight soles have completely … Continue reading

Travis Scott & Fetty Wap Model NikeLab’s Coming Designer Collaboration NikeLab teams up with acclaimed designer Riccardo Tisci to present a fashion-forward take on training footwear and apparel, marrying Nike’s performance materials with Tisci’s singular creative vision.  The collection incorporates signature Nike fabrications like Dri-FIT and Flyknit, with key items including the NikeLab Kaleidoscope Dri-FIT 2-in-1 Short, which blends the performance of full-length tights with … Continue reading

THE ULTIMATE NIKE iD EXPERIENCE // COLLABORATE WITH H-T-M‏ In the run up to the highly anticipated ‘Air Max Day’ on 26.03.16, Nike have allowed us to be that one step closer to feeling like we are working with the 3 most prolific Nike sneaker designers.  Hiroshi – Tinker – Mark. To find out more info about whats been happening at Nike Town this week, and what is … Continue reading

NRC: Ready, Set, Go: Speed & Hill Training.  Every Tuesday we head to Nike Town to start our running sessions, and every week the classes grow just slightly – which is encouraging! The task for this week was speed and hill training. I’m more of a long distance runner, so when I heard speed my heart dropped haha. Our session took place around Haymarket. We … Continue reading

Josh Parkin x Nike presents:  Nike Winter Collections British artist Josh Parkin (@joshparkyart) brings to life the product innovations and benefits of the Nike Sportswear winter collections in his latest set of stylised illustrations. Modelled by a group of influential Londoners, the illustrations show how the Nike Tech Fleece Aeroloft and Sneakerboots collection is worn in and around the city to help protect against the … Continue reading

The Basement x The Unisex Mode by Ihsan Kemal We are happy to show you our new winter editorial with our mates from London collective ‘The Basement.’ One of the images is being featured in their 2016 calendar which you can buy here: http://www.bornreadyldn.com/product/the-basement-calendar The editorial was styled by us (Kitty and Juice) and features Tayler and Alex from The Basement. Clothes include: ALIFE & ALIFE x Footpatrol The … Continue reading

Dazed x Nike Acronym Film Dazed have partned with Nike to celebrate their latest collaboration with Berlin based design house ‘Acronym’ know mainly for their high tech lifestyle collections with a sportswear edge. The film explores the collaboration’s place within a metropolis where surveillance is the norm, championing the underground movements in a dystopian city.  Today’s surveillance is self-imposed. It’s in our smartphones, webcams and … Continue reading

Nike Women’s Look Of The City Dessert Collection x The Unisex Mode The Women’s City Collection extends a tradition of indulgent food and beverage references in a pack of 6 footwear aesthetics across the Air Max 90 silhouette. Six popular sweets root individual models in specific locales — New York, Paris, Tokyo, London, Shanghai and Milan. Each offers a distinct flavour to satisfy a range … Continue reading