FENTY PUMA Cleated Creeper Suede and AW17 Collection… PUMA and FENTY Creative Director, Rihanna, officially usher in the third season of FENTY PUMA by Rihanna by opening up the doors of FENTY University, where varsity sport gets a high fashion makeover and everyone can mix and match the variety of looks… Can we get a diploma too?  Rihanna designed the collection to represent different youth cultural cliques … Continue reading

PUMA and Sophia Webster Unveil Debut Collection This Autumn sees internationally-renowned British accessories designer, Sophia Webster, collaborate with Global Sports Brand PUMA on a dance inspired collection.  Bringing together Sophia Webster’s creative and feminine design DNA and her lifelong passion for dance, music and streetwear, translating it into PUMA’s innovative designs that are rooted in sports to create a stand–out dance inspired collection of sneakers, … Continue reading

Puma x Fenty by Rihanna drop new Fur Slides for SS17 Riri is at it again with the fur sliders! The Fur Slide from the FENTY PUMA by Rihanna collection returns, but this time in three new seasonal spring colours.  With its soft, comfortable design features a faux fur strap and a satin foam backing.  They will probably look great with some of Rihanna’s socks … Continue reading

Puma introduces the ‘Basket Heart’  The classic Puma Basket has been re-issued with a modern, feminine twist as the Basket Heart. The cousin of the classic Puma suede, this heritage sports silhouette is paying homage to it’s 1970′s hay day with a new lease of life.  The latest lifestyle drop from the PUMAWomen’s range, the Basket Heart continues to drive the ‘DO YOU’ campaign message … Continue reading

PUMA Clyde X SOLE ‘Swag’ PUMA launches its second collaboration with SOLE DXB this November with a limited edition sneaker that has dropped exclusively this weekend in Dubai’s Sole DXB event. The shoe named the PUMA Clyde X SOLE ‘Swag’, lands in tanned ostrich leather, with gold tip laces and finished with gold foil logo detailing.  To mark the collaboration, Sole photographer Farel Bisotto headed … Continue reading

FENTY PUMA by RIHANNA AW16 Collection The wait is over as Rihanna’s inaugural FENTY PUMA by Rihanna apparel, footwear and accessories collection hits stores worldwide from September 7th. Everyone remembers Rihanna’s debut of this collection last February in New York. Her mix of street meets high end with provocative styling and attitude a dozen will now be available for the world! Rihanna drew inspiration from contemporary … Continue reading

PUMA X TRAPSTAR AW16′ After the recent release of their teaser collection, London-based lifestyle brand Trapstar and global sports heavyweights Puma, are releasing a full AW16 range.  This season’s range includes footwear and apparel that combines streetwear,   PUMA’s sports-inspired styles and the Trapstar crew’s passion for football.   Trapstar keep their take on the Basket, and Suede nice and simple by adding old school … Continue reading

Puma Basket – Metallic Pack Puma have had a great year so far, so comes as no surprise that their next release comes with a bang! Using metallic’s as a feature they’re bound to be a winner.. the indigo is definitely my favourite of the two! They are reinventing the classic Basket style, which was originally designed as a basketball sneaker before being noticed by … Continue reading