LOCAL HEROES X Selfridges – Fake Holiday collection Local Heroes bring us their LA summer sun to banish our winter blues with a dash of 90′s style and tongue in cheek slogans.  Palm Tree motifs run throughout, featuring on the ‘Glitter Palms Turtleneck’ (£45) and matching skirt (£40). The ‘Patches’ Tee (£40) echoes stickers on a vintage suitcase – with a cute Local Heroes twist … Continue reading

Local Heroes AW15 for Selfridges I have recently been introduced to the brand Local Heroes and I love everything about them. Now luckily for us they have launched exclusively in Selfridges in store and online as of September! Bringing its unique vision of youthful nostalgia to the UK, the brand stand apart from the crowd with playful pastels, emoji-like graphics and internet referencingslogans. The ‘Reality … Continue reading

“AGENDER” Selfridges has announced that as of March 12th they will be making “gender neutral” spaces across 3 of their floors, closing the gap between menswear and womenswear. They will launch 5 new unisex collections comprising of 40 brands already within store. Some of these brands include collections from Astrid Anderson, Meadhma Kirchof, Underground shoes, Yojhi Yamamoto and Rad Hourani. “The space, designed by Faye … Continue reading

YR STORE collaborates with Selfridges as Part of ‘Board Games’ London, UK –  24th February 2014 –  YR STORE, the world’s first live all-over print specialists, have joined forces with Selfridges for the retailer’s “Board Games” project, a celebration of skate and surf from a high fashion perspective. Speaking on the Board Games concept, Sebastian Manes, Selfridges Buying Director said, “With Board Games, we have worked … Continue reading