Winter Garms and Skate Girl Vibes… This shoot sees us head back to our teenage roots, cargo trousers, metal chains, skate shoes and cord flares. Lets be honest we never wanted to grow up anyway! Is everyone stoked about the 90′s revival? It has been being played out a lot lately but it feels like it’s coming to a more interesting point. At first it … Continue reading

Nike celebrate the Air Force 1′s 35th Anniversary  This October, Nike celebrates the 35th anniversary of the Nike Air Force 1 with the Force is Female collection: bold footwear designed to embody the empowerment of a generation of fearless females. We are listening…!  The Nike Air Force 1 which started life as a basketball shoe, has inspired athletes and artists over the years. Making it … Continue reading

FENTY PUMA Cleated Creeper Suede and AW17 Collection… PUMA and FENTY Creative Director, Rihanna, officially usher in the third season of FENTY PUMA by Rihanna by opening up the doors of FENTY University, where varsity sport gets a high fashion makeover and everyone can mix and match the variety of looks… Can we get a diploma too?  Rihanna designed the collection to represent different youth cultural cliques … Continue reading

PUMA and Sophia Webster Unveil Debut Collection This Autumn sees internationally-renowned British accessories designer, Sophia Webster, collaborate with Global Sports Brand PUMA on a dance inspired collection.  Bringing together Sophia Webster’s creative and feminine design DNA and her lifelong passion for dance, music and streetwear, translating it into PUMA’s innovative designs that are rooted in sports to create a stand–out dance inspired collection of sneakers, … Continue reading

Puma x Fenty by Rihanna drop new Fur Slides for SS17 Riri is at it again with the fur sliders! The Fur Slide from the FENTY PUMA by Rihanna collection returns, but this time in three new seasonal spring colours.  With its soft, comfortable design features a faux fur strap and a satin foam backing.  They will probably look great with some of Rihanna’s socks … Continue reading

Nike VaporMax, the best air yet? To celebrate the 30th anniversary of the iconic Air Max, Nike have designed their most innovative sneaker yet: The Nike Air Vapormax. With a clean design and advanced technology, the Nike Air Vapormax is perfect as both a key style piece, and as a practical running shoe. Meeting the needs of the current day consumer who want to be … Continue reading

Day To Night With Footlocker: Press Day – NBA In January Footlocker did their yearly January Press day event where they invite core media, press and influencers from around Europe to see whats coming up this year.  We hit East London’s Village Underground to check out what this years Footlocker event had to bring. Footwear was split across branded sections like adidas, Nike and Reebok, … Continue reading

Sneakersnstuff open in Berlin and throw a party with Nike and ScHoolboy Q! Swedish originating sneaker store Sneakersnstuff have long been a go-to store for the worlds core sneakerheads. Since opening in 1999 in Sweden they have since opened in London, Paris and now Berlin. Being one of the rare stores to house such brands as Adidas Consortium, Reebok Certified Network, Nike Lab, Asics Platinum, … Continue reading

Puma introduces the ‘Basket Heart’  The classic Puma Basket has been re-issued with a modern, feminine twist as the Basket Heart. The cousin of the classic Puma suede, this heritage sports silhouette is paying homage to it’s 1970′s hay day with a new lease of life.  The latest lifestyle drop from the PUMAWomen’s range, the Basket Heart continues to drive the ‘DO YOU’ campaign message … Continue reading