PATTA Summer 2016 – #SSS Editorial Amsterdam based brand Patta launch the Patta Summer 2016 Collection and editorial, which contains Patta summer basics, as well as special items in collaboration with Mitchell & Ness.  The styling features a mixture of masculine and feminine looks to bring together a unisex aesthetic. It’s great to see a predominantly menswear brand push a female model in their imagery. … Continue reading

Editorial: Two’s the magic number… Part 2 Continuing on from Part 1 which you can see here. The second part of our SS16 Alife x Puma and Stussy editorial focuses on the slightly brighter elements of the Alife collab. The all-over fire print is a bold move which pays off well bringing a fun element to a tonal, slightly more subtle pallet within the rest … Continue reading

Billionaire Girls Club Spring/Summer 2016 by Vicky Grout Our mate and London based photographer of the moment; Vicky Grout has created a photo-editorial for the Girls side of the well known Billionaire Boys Club brand. Shot around the streets of East London, the lookbook brings Vicky’s unique visual perspective to the BGC brand, channeling the Pharrell-led label into the striking aesthetic of the London streets.  … Continue reading

The Basement x The Unisex Mode by Ihsan Kemal We are happy to show you our new winter editorial with our mates from London collective ‘The Basement.’ One of the images is being featured in their 2016 calendar which you can buy here: http://www.bornreadyldn.com/product/the-basement-calendar The editorial was styled by us (Kitty and Juice) and features Tayler and Alex from The Basement. Clothes include: ALIFE & ALIFE x Footpatrol The … Continue reading

The Unisex Mode x The Basement BTS Video by VIGICS We’ve been sitting on something dope and can finally release a preview! We have teamed up with our mates in The Basement to bring you an editorial and video featuring some of our favourite streetwear brands. An image from the shoot is being featured in The Basement 2016 calendar which releases later today along with … Continue reading

indcsn Holiday 2015 by Vicky Grout For holiday 2015, UK streetwear brand indcsn team up with 19-year-old London photographer Vicky Grout to showcase the brand’s latest offering.Shot on location on Old Sreet in Shoreditch, East London, the photoset features shirts, beanies, tees and a cowhide leather varsity jacket. East London is the go-to streetwear scene right now, every brand is being shot in the area … Continue reading

Evisu x KTZ Japanese denim brand EVISU has collaborated with London dark street wear brand KTZ on the “Murky Denim Storm” capsule collection which is in the theme of Japanese Kendo.  The EVISU x KTZ Murky Denim Storm capsule collection adapts an overall black colour (very KTZ) and white print (apt of Evisu) to create a strong contrast. High quality selvedge denim is used with … Continue reading

Pintrest Women’s Streetwear Inspo! I’ve fallen in love with Pintrest, as I know many people have! But being a stylist and blogger it’s a massively useful tool for getting inspiration and also putting together idea boards for projects. I’ve pulled out some of my favourite streetwear looks for women I have seen on Pintrest recently just because I think it’s nice to share images for … Continue reading

Yeezy Season 1 – Adidas Originals x Kanye West Kanye West and adidas Originals unveil YEEZY SEASON 1 for Autumn / Winter 2015. The collection of apparel and footwear has been designed to cherish universality and timelessness with simplicity at the forefront. Described by West as the world’s first “solutions-based” clothing line, the individual pieces define a style that matches the relentless pace of contemporary … Continue reading