ADIDAS ORIGINALS – EQT FW17
For FW17 adidas Originals drops 3 new EQT silhouettes and a range of apparel, as it introduces an
essential colour pallete to the trio of EQT RF, EQT Racing ADV and EQT 93/17 designs.
First up, the EQT RF is brought back with an understated approach – bringing classic adidas footwear
design to the forefront. The men’s iteration of the silhouette is built with a classic 90s running material,
and features a mesh construction with suede panels and welded overlay details. For the women’s
edition, a blacked-out upper is offset by a crisp white midsole and integrated turquoise 3-stripe detail.
Next up, the new iteration of the EQT Racing ADV silhouette is designed with a number of classic EQT
details such as a Racing 93-inspired lacing system and asymmetric tongue are then combined in a clean
aqua colourway to create this staple women’s shoe.
Lastly, as the updated EQT Support 93/17 model is presented with a molded Boost sole and in black with
crisp white contrast details, the result is a minimalist rendition of one of EQT’s most groundbreaking
The FW17 apparel is inspired by the unique 90s aesthetic and the iconic colour palette of the original
Equipment series, as white, heather grey and essential EQT Green are brought together across a range
of pieces including dresses, sweats and outerwear. Design features include textured embroideries,
reflective prints and progressive materials which all elevate the range with a sportswear perspective,
whilst maintaining the EQT philosophy.
The campaign features creatives from the city of Detroit, including musicians Angel Haze, Danny Brown
and Jay Daniel alongside artist Tiff Massey. Finding parallels with their spirit of invention and creation,
together this new season of EQT culminates to show the enduring aesthetic of the original Equipment